Event Reference Materials

Here is an overview of previous events together with slides and handouts.

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Measurement Strategy with Impact with Jean Burke

In a climate where proving value and doing more for less is the mantra, Jean Burke an independent consultant specialising in the research and measurement of communications, introduced us to her thinking on best practice measurement strategies and critically why it pays to be choosy about what we measure.

Download - Measurement Strategy with Impact.pdf

Download - Metrics That Matter - slide pack.pptx