There is nothing to fear but change management itself
with Adrian Britten
(London) 10/10/2019 : 6.30 - 8.30pm
Abstract: With its fuzzy jargon and endless spreadsheets, 'change management’ strikes fear in the heart of many communications professionals. Does anyone ever say what is actually being ‘changed’? Is ‘change management’ just project management for HR? Why is communication always the last line of a project plan? In this interactive session, Chartered Psychologist and communications leader Dr Adrian Britten, will explain what the psychological evidence actually tells us about changing human behaviour and how this can inform our practice as communications professionals. Drawing on his 30 year career spanning numerous sectors around the world, Adrian will bust a variety of ‘change management’ myths and replace the fuzzy faerie stories with a simple, evidence-based framework summed up by Leo Tolstoy: everyone thinks of changing the world, but no one thinks of changing himself.
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